Aeroflot ready to pay 121 mln rbl to get promoted in social nets

MOSCOW, Feb 4 (PRIME) -- Russian flagship carrier Aeroflot can spend 120.5 million rubles on its promotion in social networks, according to documents on the portal of state purchases seen by PRIME late on February 1.

The airline will choose a firm that will create unique video content for Aeroflot’s social pages in Russia and abroad from April 1 till December 31. The starting and maximum price is set at 58.785 million rubles. The social networks in question are Instagram, Facebook, Twitter, VKontakte, YouTube, Odnoklassniki, Weibo, and WeChat.

Aeroflot is also announcing a tender to work out a communication strategy of work in Russian social networks, which includes preparation of photo and textual content to promote in networks “leaders of public opinion,” formation of a pool of active fans of the brand, and information mailout in messengers, among others.

A total coverage of subscribers over the whole period of the contract should count at least 150 million contacts with a total rise in the number of subscribers of the airline’s social pages of at least 500,000 people. Aeroflot can pay 61.719 million rubles for the work.

The airline will accept bids till February 18 and choose the winner in early March.

(65.6601 rubles – U.S. $1)

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